Rebrand, Web Design & Brand Photography

The Client

OrganizeMe specializes in creating personalized, functional organization solutions, space optimization, and clutter management, for homes and small businesses across the Carolinas.

Brand Identity Design \ Web Design \ Brand Photography

OrganizeMe brand photography by Camille Maede, showing a group of women gathered in a kitchen, wearing matching black shirts with 'Organize Me' logo, engaged in conversation or planning.

Mollie came to us with a DIY logo and a business that had outgrown it. We rebuilt from the ground up — visual identity, taglines, photography, and a website — anchored in what their work actually does: help people through transition. Site sessions increased 71%, unique visitors grew 91%, and sessions from Google jumped 117% YOY

OrganizeMe brand photography by Camille Maede with a woman with long, wavy blonde hair, wearing a black T-shirt and ripped jeans, sitting on the floor and smiling.

The Scope

OrganizeMe approached us to rebrand their visual identity and up-level their professionalism, going from a DIY logo, to a comprehensive brand built on strategy. We rebuilt their website to align with the new brand design, and took brand photography with the team to utilize on web and social.

Brand Design

OrganizeMe’s brand identity is rooted in the understanding that organization is fundamentally about transformation. As professional organizers, you recognize that your clients come to you during periods of transition - whether they’re moving homes, welcoming new family members, downsizing, or reimagining their spaces. This insight drives our entire brand approach.

Our creative direction draws inspiration from nature’s own transformative processes - the changing of seasons, the growth of trees, the way landscapes evolve over time. This natural influence brings a sense of organic sophistication to our brand, making complex transitions feel more approachable and manageable.

Two women packing a black bag in a living room with a wicker trunk, television, mirror, and framed art on the walls.

The brand essence was inspired by compassion, sophistication, efficiency, optimism and power.

A corner of a room with white walls, a wooden ceiling detail, and a large rectangular window letting in bright sunlight and a view of a clear blue sky.
A clear glass bowl filled with fresh limes sitting on a white tiled surface with sunlight casting shadows.
A young boy loading laundry into a washing machine with a dog watching.
Close-up of a prickly pear cactus with bright pink/red edible fruit on top, some with holes, surrounded by green cactus pads with sharp spines.

Brand Taglines

primary

Creating space for what matters most.

residential

nurture your nest

small business

streamline for success

Creating space for what matters most.

OrganizeMe brand identity submark by Camille Maede. A green tree surrounded by black background with the quote 'Support the Carolinas Creating space for what matters most' encircling it.
OrganizeMe brand identity submark by Camille Maede. Circular logo with text: 'Creating space for what matters. Support the Carolinas creating space for what matters' surrounding a large letter 'O' in the center.

Icons & taglines bring the brand to life.

OrganizeMe brand identity submark by Camille Maede. Silhouette of a pine tree against a light brown background.

The brand identity balances warmth with professionalism, creating an atmosphere that feels both nurturing and efficient. This duality is essential, as their work requires both emotional intelligence and systematic precision.

OrganizeMe brand identity logos by Camille Maede. A beige logo for Organize Me, professional organizers. Features a tree graphic and text including 'est. 2021,' 'founder Mollie Elizabeth,' and 'Supporting Organize Me the Carolinas.'
OrganizeMe brand identity submark by Camille Maede. Text inside a circle that reads, 'Creating space for what matters most. Organize me'.

Web Design

View live website.

We launched the OrganizeMe website in March 2025.

Here are the results year over year.

Site Sessions

71%

Increase

Unique Visitors

Increase

91%

Sessions from Google

117%

Increase

Brand photography by Camille Maede for OrganizeMe showing Group of five women smiling and interacting in a modern kitchen, wearing matching black shirts that read 'Organize Me'.
Headshot photography by Camille Maede for OrganizeMe showing Mollie with wavy blonde hair standing outdoors with arms crossed, wearing a black t-shirt and light blue jeans.
Brand photography by Camille Maede for OrganizeMe showing Hand towels in a woven basket with a small chalkboard sign labeled "HAND TOWELS" on a white table, person reaching for them.
Brand photography by Camille Maede for OrganizeMe showing hand towels in a woven basket with a small chalkboard sign labeled "HAND TOWELS" on a white tA person's hand reaching to select a white baby shirt from a rack of pastel-colored baby clothing.
Brand photography by Camille Maede for OrganizeMe showing a person is reaching into an open kitchen cabinet to retrieve a glass measuring cup, with bowls and plates visible inside.
Brand photography by Camille Maede for OrganizeMe showing a woman with long brown hair standing in front of an arched doorway, wearing a black T-shirt and blue jeans, smiling at the camera.
Brand photography by Camille Maede for OrganizeMe showing a woman with long blonde hair sitting on a beige couch, playing with a black and white puppy.
Brand photography by Camille Maede for OrganizeMe showing a pantry with shelves filled with snacks, cereals, protein powders, and canned goods.

Curious what we deliver in our brand guidelines?

View OrganizeMe Guidelines
View OrganizeMe Guidelines

Let’s Work Together

At Camille Maede strategy is at the forefront of our services. That means we want to get to know you, what your business goals are, and the ‘why’ behind your brand.

I'm Ready
I'm Ready

Case Studies

  • Spa

    SaskiaMyre Atelier

    Explore our photography and videography production for SaskiaMyre Atelier, a holistic esthetician and makeup artist in Uptown.

    View
  • Retail

    SouthPark Community Partners

    Explore our social media management work for SouthPark Community Partners, a non-profit municipal services district in Charlotte, NC.

    View
  • Tacos

    El Malo Tacos

    Explore our branding, social media, photography, and email marketing work for El Malo Tacos, a street-style taco shop in Plaza Midwood.

    View
  • Professional Organizer

    OrganizeMe

    Explore our rebrand, and brand photography, for OrganizeMe, professional organizers in North and South Carolina.

    View