Brand & Web Design Sprint
A comprehensive 12-week sprint that takes your business from strategy to a fully realized brand and website. We start with your brand strategy, then build the complete visual identity that makes you instantly recognizable, and finish with a SEO-optimized website. Ideal for businesses entering new markets, rebranding, or elevating their image to attract high-value clients and customers.
Your Package Includes
Everything we do starts with a two-hour foundational deep dive into your business. From there, we deliver a full brand strategy, including a SWOT analysis, defined business goals, your unique selling proposition, a positioning statement, and market analysis. We also shape the story behind the brand, a narrative that communicates your purpose and values in a way that creates real emotional connection with your community.
Brand Strategy & Narrative
This is where strategy becomes visual. We refresh your logo suite across primary, secondary, and condensed variations, develop a color palette that evokes the right emotional response, and select typography that balances personality with readability, plus a tagline that's memorable enough to stick. Everything gets documented in a comprehensive guide, so your team and future partners can implement the brand consistently as you grow.
Visual Identity System
We design a site structure and layout that balances aesthetic appeal with intuitive navigation, so visitors can find what they need without friction. Design decisions translate your new brand identity into digital touchpoints, creating the kind of first impression that builds trust fast.
Response Design & Launch
Copy is written to communicate your value clearly while incorporating the keywords your ideal audience is actually searching for, paired with technical SEO setup to improve organic visibility over time. We also make sure the site meets ADA accessibility standards and includes the cookie consent and privacy policies required to operate compliantly.
Content & SEO
The finished site performs equally well on mobile and desktop, so your brand's sophistication holds up no matter how someone finds you. At the end of the 12 weeks, you launch with a fully aligned brand and website working together, not two disconnected projects.
Website Architecture
Introductory Call
Book a free Discovery Call so we can chat, learn your business goals, and find the right step forward.
Ariel Lomeli, Founder
Ariel is the founder and brand strategist behind Camille Maede. Nine years ago, she and her husband packed up their life in San Diego and moved to Charlotte — not knowing anyone — to open a new restaurant concept in SouthPark. What started as building a business also meant building a community from scratch, and Charlotte became home.
While working in corporate marketing, Ariel spent those years on the side branding her husband’s concepts — graphic design, business profiles, content creation, whatever the business needed. That work quietly became the work she loved most. When their second concept opened in Plaza Midwood and their Charlotte roots had grown deep, she knew it was time to build something of her own.
With a decade of experience in marketing, a background in sociology, and a foundation in graphic design and UX, she understands not only aesthetics, but how people make decisions, and why they buy. She started Camille Maede for the founders who are building something that matters to them, because she knows firsthand what it takes to turn an idea into reality.